{"id":1013,"date":"2020-06-10T18:55:05","date_gmt":"2020-06-10T16:55:05","guid":{"rendered":"https:\/\/www.mariavinagre.es\/proyecto\/poetry-is-for-everyone\/"},"modified":"2020-06-12T12:33:55","modified_gmt":"2020-06-12T10:33:55","slug":"poetry-is-for-everyone","status":"publish","type":"project","link":"https:\/\/www.mariavinagre.es\/en\/project\/poetry-is-for-everyone\/","title":{"rendered":"Poetry is for everyone"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”cabecera-proyecto” _builder_version=”4.4.2″ _dynamic_attributes=”background_image” background_image=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” background_position=”top_center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”on”][et_pb_row _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text admin_label=”T\u00edtulo proyecto” module_class=”proyectonombre” _builder_version=”4.4.2″ _dynamic_attributes=”content”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjxcL2gxPiJ9fQ==@[\/et_pb_text][et_pb_text admin_label=”Nombrecliente” module_class=”proyectocliente” _builder_version=”4.4.2″ _dynamic_attributes=”content”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90YWdzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPGgyPiIsImFmdGVyIjoiPFwvaDI+IiwibGlua190b190ZXJtX3BhZ2UiOiJvZmYiLCJzZXBhcmF0b3IiOiIgfCAiLCJjYXRlZ29yeV90eXBlIjoicHJvamVjdF90YWcifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.2″ custom_margin=”0px||||false|false” locked=”on”][et_pb_row _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text admin_label=”Implicaciones” module_class=”implicaciones” _builder_version=”4.4.2″ _dynamic_attributes=”content”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfaW1wbGljYWNpb25lcyIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoND5JbXBsaWNhdGlvbnM8XC9oND4iLCJhZnRlciI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Introducci\u00f3n” module_class=”bloqueproyecto” _builder_version=”4.4.2″][et_pb_row _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text admin_label=”T\u00edtulo alineado a la izquierda” module_class=”textoizquierda” _builder_version=”4.4.2″]<\/p>\n

A David for poetry<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Fila texto alineado a la izquierda” module_class=”textoizquierda” _builder_version=”4.4.2″]<\/p>\n

Against all odds Spaniards read more and more every year. The new generation are reading a lot, despite is something for \u201cminorities\u201d, each time more of us believe that poetry is everywhere. Data can\u00b4t be better and after a few year without a new edition, Marpo\u00e9tica, a small Poetry festival in Marbella, wanted to be bigger and be on the map of the contests in Spain. Our duty was to give voice to this festival in all Media.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.mariavinagre.es\/wp-content\/uploads\/barras-proyectos.png” admin_label=”Barras separadoras proyectos derecha” module_class=”barrasproyectos” _builder_version=”4.4.2″][\/et_pb_image][et_pb_text admin_label=”Fila texto alineado a la derecha” module_class=”textoderecha” _builder_version=”4.4.2″]Our first step was to pull out a concept, a base and the way of show an unique festival personality and moving forward focus on the media delivery strategy.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Imagen full-width” module_class=”imagenfullwidth” _builder_version=”4.4.2″][et_pb_fullwidth_image src=”https:\/\/www.mariavinagre.es\/wp-content\/uploads\/marpoetica-jorge-Barriuso-Radio-3-Antonio-Colinas-02.jpg” title_text=”Radio 3: Jorge Barriuso with Antonio Colinas” _builder_version=”4.4.2″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”M\u00e1s informaci\u00f3n” module_class=”bloqueproyecto” _builder_version=”4.4.2″][et_pb_row _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text admin_label=”T\u00edtulo alineado a la izquierda” module_class=”textoizquierda” _builder_version=”4.4.2″]<\/p>\n

Client expectations<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”Fila texto alineado a la izquierda” module_class=”textoizquierda” _builder_version=”4.4.2″]Place Marpo\u00e9tica in the national map of Festivals.[\/et_pb_text][et_pb_image src=”https:\/\/www.mariavinagre.es\/wp-content\/uploads\/marpoetica-Christina-Rosenvinge-03.jpg” title_text=”Christina Rosenvinge in privacy. A revelation.” admin_label=”Imagen izquierda” module_class=”imagenizquierda” _builder_version=”4.4.2″][\/et_pb_image][et_pb_text admin_label=”Fila texto alineado a la derecha” module_class=”textoderecha” _builder_version=”4.4.2″]Achieve a big press coverage in national and specialized media.[\/et_pb_text][et_pb_image src=”https:\/\/www.mariavinagre.es\/wp-content\/uploads\/marpoetica-alvaro-Pombo-Antonio-Lucas-04.jpg” title_text=”The poet \u00c1lvaro Pombo with Antonio Lucas, director of the Festival. An unforgettable moment of the Festival.” admin_label=”Imagen izquierda” module_class=”imagenderecha” _builder_version=”4.4.2″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Testimonios” _builder_version=”4.4.2″][et_pb_row admin_label=”Cita Testimonio” _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_code admin_label=”Muestra Titulares Destacados” _builder_version=”4.4.2″ text_orientation=”center” locked=”on”]

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El triunfo de Marpo\u00e9tica: de la tradici\u00f3n a la modernidad entre versos y vinos<\/p>

\"El<\/p><\/div><\/a><\/div><\/div><\/div><\/div>

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El Festival de Poes\u00eda Marpo\u00e9tica llena Marbella de versos y melod\u00edas<\/p>

\"El<\/p><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2 columnas: texto + caja resultados” module_class=”bloqueproyecto” _builder_version=”4.4.2″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.2″][et_pb_column type=”1_2″ _builder_version=”4.4.2″][et_pb_text _builder_version=”4.4.2″]<\/p>\n

Marpo\u00e9tica, in the epicentre of poetry<\/h3>\n

Over 100 articles published, over 3M people reached and over 100.000 \u20ac economic impact.<\/p>\n

Broad coverage of the main media: TVE, Radio 3, El Mundo, El Confidencial, El Cultural, El Sur, RTVE Exterior, Qu\u00e9 Leer, Cadena Ser, Cadena Cope, Onda Cero\u2026<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”cajarresultados” _builder_version=”4.4.2″][et_pb_text admin_label=”Caja resultados” _builder_version=”4.4.2″]<\/p>\n

users<\/h4>\n

+3M<\/p>\n

news published<\/h4>\n

+100<\/p>\n

economic impact<\/h4>\n

+100.000\u20ac[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Cr\u00e9ditos” module_class=”bloqueproyecto” _builder_version=”4.4.2″][et_pb_row module_class=”filacreditos” _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text _builder_version=”4.4.2″]<\/p>\n

Project by <\/strong>E\u00f1e Comunicaci\u00f3n Multimedia <\/a><\/p>\n

Management and press office: <\/strong>Maria Vinagre<\/p>\n

Client: <\/strong>Ayuntamiento de Marbella<\/a> – Festival Marpo\u00e9tica<\/a><\/p>\n

Collaboration<\/strong>: Turdetania Servicios Culturales<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

A David for poetryAgainst all odds Spaniards read more and more every year. The new generation are reading a lot, despite is something for \u201cminorities\u201d, each time more of us believe that poetry is everywhere. Data can\u00b4t be better and after a few year without a new edition, Marpo\u00e9tica, a small Poetry festival in Marbella, […]<\/p>\n","protected":false},"author":1,"featured_media":942,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[45],"titulares":[31,32],"class_list":["post-1013","project","type-project","status-publish","has-post-thumbnail","hentry","project_tag-marpoetica-en","titulares-marpoetica-el-confidencial","titulares-marpoetica-el-mundo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/project\/1013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/comments?post=1013"}],"version-history":[{"count":3,"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/project\/1013\/revisions"}],"predecessor-version":[{"id":1053,"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/project\/1013\/revisions\/1053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/media\/942"}],"wp:attachment":[{"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/media?parent=1013"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/project_category?post=1013"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/project_tag?post=1013"},{"taxonomy":"titulares","embeddable":true,"href":"https:\/\/www.mariavinagre.es\/en\/wp-json\/wp\/v2\/titulares?post=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}