{"id":1011,"date":"2020-06-10T18:04:56","date_gmt":"2020-06-10T16:04:56","guid":{"rendered":"https:\/\/www.mariavinagre.es\/proyecto\/what-it-really-matters\/"},"modified":"2020-06-12T12:36:13","modified_gmt":"2020-06-12T10:36:13","slug":"what-it-really-matters","status":"publish","type":"project","link":"https:\/\/www.mariavinagre.es\/en\/project\/what-it-really-matters\/","title":{"rendered":"What it really matters"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”cabecera-proyecto” _builder_version=”4.4.2″ _dynamic_attributes=”background_image” background_image=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” background_position=”top_center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”on”][et_pb_row _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text admin_label=”T\u00edtulo proyecto” module_class=”proyectonombre” _builder_version=”4.4.2″ _dynamic_attributes=”content” animation_style=”fade”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjxcL2gxPiJ9fQ==@[\/et_pb_text][et_pb_text admin_label=”Nombrecliente” module_class=”proyectocliente” _builder_version=”4.4.2″ _dynamic_attributes=”content” animation_style=”fade” animation_delay=”500ms”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90YWdzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPGgyPiIsImFmdGVyIjoiPFwvaDI+IiwibGlua190b190ZXJtX3BhZ2UiOiJvZmYiLCJzZXBhcmF0b3IiOiIgfCAiLCJjYXRlZ29yeV90eXBlIjoicHJvamVjdF90YWcifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.2″ custom_margin=”0px||||false|false” animation_style=”fade” locked=”on”][et_pb_row _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text admin_label=”Implicaciones” module_class=”implicaciones” _builder_version=”4.4.2″ _dynamic_attributes=”content”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfaW1wbGljYWNpb25lcyIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoND5JbXBsaWNhdGlvbnM8XC9oND4iLCJhZnRlciI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Introducci\u00f3n” module_class=”bloqueproyecto” _builder_version=”4.4.2″][et_pb_row _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text admin_label=”T\u00edtulo alineado a la izquierda” module_class=”textoizquierda” _builder_version=”4.4.2″ animation_style=”fade”]<\/p>\n

The human side of Research<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Fila texto alineado a la izquierda” module_class=”textoizquierda” _builder_version=”4.4.2″ animation_style=”fade”]Science is unreachable for society, clich\u00e9 or reality? Could be simply that science is not well explained? Or maybe society is not interested? For us was crystal clear, they want to know. That\u00b4s why when The IMIBIC asked to build the concept and create a video to present the institute to society, we didn’t doubt it we seek the essence. [\/et_pb_text][et_pb_image src=”https:\/\/www.mariavinagre.es\/wp-content\/uploads\/barras-proyectos.png” admin_label=”Barras separadoras proyectos derecha” module_class=”barrasproyectos” _builder_version=”4.4.2″ animation_style=”fade”][\/et_pb_image][et_pb_text admin_label=”Fila texto alineado a la derecha” module_class=”textoderecha” _builder_version=”4.4.2″ animation_style=”fade”]We put the spotlight on those who made the biomedical research. We felt their effort, their character, their projects and their progress.<\/p>\n

We left behind the numbers to focus just in what it really matters, people health.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”V\u00eddeo a pantalla completa” _builder_version=”4.4.2″ module_alignment=”center”][et_pb_row _builder_version=”4.4.2″ width=”100%” module_alignment=”center” animation_style=”fade”][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_video src=”https:\/\/www.mariavinagre.es\/wp-content\/uploads\/IMIBIC.mp4″ image_src=”https:\/\/www.mariavinagre.es\/wp-content\/uploads\/IMIBIC_lo-que-importa-02.jpg” play_icon_color=”rgba(0,0,0,0)” thumbnail_overlay_color=”rgba(0,0,0,0)” module_id=”videomv” _builder_version=”4.4.2″ custom_css_video_icon=”display:none;” play_icon_color__hover_enabled=”off|desktop”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Expectativas cliente” _builder_version=”4.4.2″][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” admin_label=”Fila justificada a la izquierda” _builder_version=”4.4.2″ animation_style=”fade”][et_pb_column type=”3_4″ _builder_version=”4.4.2″][et_pb_text admin_label=”T\u00edtulo expectativas” _builder_version=”4.4.2″ animation_style=”fade”]<\/p>\n

Client expectations<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Texto” _builder_version=”4.4.2″ animation_style=”fade”]<\/p>\n

A video piece that tells society what is The IMIBIC.<\/p>\n

Produced in less than a month.<\/p>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.4.2″ custom_margin=”60px||60px||false|false” custom_margin_tablet=”30px||30px||false|false” custom_margin_phone=”20px||20px||false|false” custom_margin_last_edited=”on|desktop”][\/et_pb_divider][et_pb_image src=”https:\/\/www.mariavinagre.es\/wp-content\/uploads\/IMIBIC_lo-que-importa-03.jpg” _builder_version=”4.4.2″ max_width=”100%” module_alignment=”left” animation_style=”fade”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.2″][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” admin_label=”Fila justificada a la derecha” _builder_version=”4.4.2″ animation_style=”fade”][et_pb_column type=”1_4″ _builder_version=”4.4.2″][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.4.2″][et_pb_divider show_divider=”off” _builder_version=”4.4.2″ custom_margin=”60px||60px||false|false” custom_margin_tablet=”30px||30px||false|false” custom_margin_phone=”20px||20px||false|false” custom_margin_last_edited=”on|desktop”][\/et_pb_divider][et_pb_image src=”https:\/\/www.mariavinagre.es\/wp-content\/uploads\/IMIBIC_lo-que-importa-04.jpg” align=”right” _builder_version=”4.4.2″ max_width=”100%” module_alignment=”right” animation_style=”fade”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2 columnas: texto + SIN caja resultados” module_class=”bloqueproyecto” _builder_version=”4.4.2″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.2″][et_pb_column type=”1_2″ _builder_version=”4.4.2″][et_pb_text _builder_version=”4.4.2″ animation_style=”fade”]<\/p>\n

Understand why and what the IMIBIC researches<\/h3>\n

A close explanatory video that goes further than a simply corporate video. A video that explains society the achievements and reasons of research.<\/p>\n

Showcase the importance of the 600 human beings and their technique who form the IMIBIC.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.2″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Imagen completa” _builder_version=”4.4.2″][et_pb_row _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_image src=”https:\/\/www.mariavinagre.es\/wp-content\/uploads\/IMIBIC_lo-que-importa-05.jpg” align=”center” _builder_version=”4.4.2″ module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Cr\u00e9ditos” module_class=”bloqueproyecto” _builder_version=”4.4.2″][et_pb_row module_class=”filacreditos” _builder_version=”4.4.2″][et_pb_column type=”4_4″ _builder_version=”4.4.2″][et_pb_text _builder_version=”4.4.2″ animation_style=”fade”]Project by <\/strong>ZUM Creativos<\/a><\/p>\n

Concept, content, script and interviews: <\/strong>Maria Vinagre<\/p>\n

Client: <\/strong>IMIBIC<\/a><\/p>\n

Video: <\/strong>Juan L\u00f3pez L\u00f3pez<\/a>
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The human side of Research Science is unreachable for society, clich\u00e9 or reality? Could be simply that science is not well explained? Or maybe society is not interested? For us was crystal clear, they want to know. 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